refresh for CHIA DE GRACIA PAID SOCIAL ADS
In the spring of 2022 our team at Bluebird working with Chia de Gracia received an opportunity to suggest a polished form for their current paid social ads. Chia de Gracia makes nutritional supplements for both dogs and horses.
My tasks included the implementing of the new visual direction to two different master designs, refreshing the tone of voice and eventually the production of the ads with the new refreshed style.
#paidsocialcreatives #digitalcreative #copywriting #creativerefresh #socialmediaassets
When talking with the client I realized, that the current ads were not perfectly in line with how they considered their brand to be. Therefore our goals were:
to create a less problem focused creatives with a more fun tone of voice.
to find a visual way to differentiate the dog ads from the horse ads.
and to make better use of both feed and story format.
Old visual look & tone of voice
After creating two master templates, I continued the work within our monthly retainer designing two creatives per month including both story and feed videos, Smartly templates and carousel ads. Most of the ad copys are done by me, some were given by the client.